Web 2.0 Logo Reflection in Vector format with Illustrator

You will probably find dozens, if not hundreds of tutorials on how to do this in Photoshop, but I’m going to show you how to do it in Illustrator (vector). The advantage? You can scale it up for a roadside billboard if you like. That’s the power of vector graphics. All you have to do is make it once and you can change the size as many times as you like, without losing quality. I’m tempted to say that this (logo reflection) effect might actually be easier to do in Illustrator in the first place. Man, the web is definitely a creature that likes to follow trends. Let’s break one shall we? . . .

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To get started, Open your vector logo in Illustrator. I’m using the BittBox logo as an example, which has a dark background, but using the method I’m about to show you, background color isn’t a factor. Here is what my Illustrator file looks like when I start: (vector logo on a flat color background)

This is what it looks like selected:

First, make a duplicate of your logo by holding the “option/alt” AND “shift” keys, drag down, and release. Using this method allows you to keep your duplicate aligned exactly to the original. If you simply copy and paste, you will have to re-align the two logos.